From a small country
comes a big franchise opportunity
Belgian Beer Cafés are opening in specific metropolitan cities around the world, and the next one could be yours. As the franchisee of a Belgian Beer Café, you’ll introduce your guests to the best beers and food in the world. Please read on if you’re interested in running your own high-class original Belgian brasserie…
Tried and tested
A succesfull franchise
The Belgian Beer Café is a proven high-end bar restaurant business concept, introduced 12 years ago by the world’s leading brewer, AB InBev. Over 30 Belgian Beer Café's in 16 countries are already thriving across the world. But many opportunities still exist, in many major cities of the world.
riding the wave of a growing market
What are the current global trends?
Fast food outlets likely to witness highest value growth in the near future
• Expansion of fast food chains coupled with consumers preferring cheaper eating-out options drive this high growth
Innovation in retailing and foodservice concepts is key
• Consumers interested in new experiences influence innovative concepts in retailing and foodservice times
Growing demand for organic food and beverage
• Stronger demand for organic food, drinks and natural ingredients triggered by more health conscious consumers
Convenience drives modern retailing growth
• As consumers opt for shopping convenience in terms of proximity, product and services offering, supermarkets and hypermarkets benefit from this growing trend
Performance of key chained consumer foodservices
2005 - 2015
Performance of key chained cafés / bars
2005 - 2015
A popular meeting point
People will come to your café on many occasions to relax and share each other’s company. Depending on its location, it will attract affluent white collars, younger crowds, local people, tourists, …
The fine art of beer tapping is practiced with great pride.
Belgian Beer Cafés offer everything that Belgians expect from a traditional brasserie. And people around the world just love the concept
What makes our franchise opportunity different?
Wide range of delicious, authentic Belgian beers.
Broad taste palate, catering for all preferences.
Detailed information on all beer brands.
Wide choice of traditional Belgian dishes which can be combined with a variety of beers.
Menu flexibility to create dishes consistent with the Belgian-inspired theme.
Knowledgeable about the origins & pouring rituals of every specialty beer and its specially designed glassware.
Initiation in beer and food pairing.
Warm and inviting, true Belgian café setting for people of all ages.
The answer for any "beer occasion": business lunch, travel respite, gathering with friends, family etc.
Authentic interior developed by Belgian designers Creneau International, customized to your location.
Take the tour
Taste the atmosphere
Take the 360° tour in one of our atmospheric Belgian Beer Cafés.
share the heritage
A bit of history
In the heart of what’s now the tiny kingdom of Belgium, the monks of the Abbey of Leffe started brewing beer in the 13th century. Dating back to 1366, the roots of the country’s famous Stella Artois are almost as old.
Today, the little country in the heart of Europe still produces an unparalleled 500 different beers. Belgians like to pair them to simple but delightful food in the relaxed atmosphere of their local café. The Belgian Beer Café is a premium franchise concept based on that rich cultural heritage.
Many Belgian abbeys continue the centuries-old tradition and still produce their own exclusive beer.
Businesses come and go. Belgian Beer Cafés are here to stay. Because...
we’re in this together
Naturally, as in any business venture, there is no guarantee of your success or profitability. But we minimize your risk by giving you a well-organized system, full support, and a concept refined in the course of many years.
What you’ll need:
A passion for people and hospitality
An entrepreneurial spirit
Experience in local hospitality and real estate will increase your chances of success.
The BBC supports you:
Layout and design
Food and beer corporate training
Localization of concept (positioning,menu,sourcing)
Soft opening training
On site training
Food and beer corporate training
Local Store Marketing
Location and design
Belgian Beer Cafés are ideally situated in prime locations in urban and metropolitan areas with a high density of professionals, students, shoppers, tourists, travellers, and families.
Key success factors
Minimal frontage of 10 meters
Standard size between 350 and 500 sqm
Outside sitting area required
Minimal number of seats: 100
A smart investment
You and any co-investors finance the project. Running a Belgian Beer Café requires a relatively high investment.
Usually between: € 750,000 and € 1,500,000
The interior decoration costs are about: € 1,150 per square meter
Based on a sample of existing outlets, the payback period is estimated at between 1 and 3 years.
ROI is up to 12%.
These numbers are merely informative and no guarantee for future performance.
our 12 steps towards success
Interested in starting your own Belgian Beer Café? We’ll guide you through the entire process, leaving nothing to chance.
You are here
BBC Brochure and general information
BBC gives basic information by e-mail within 24 hours along with NDA and Application form
Reception of executed Application Form
Qualification of the lead
Meeting ppt presentation + PID Pre-contractual information Documentation + Non Disclosure Agreement
Validation of the prospect / Discovery of BBC concept and signature of PID Contractual information
LOI, Letter Of Intent
Reciprocity in commitment, limited in time
Site selection + Meeting with ABII / Distributor
Full disclosure with financial numbers and simulation worksheet. Meeting with local Beer distributor
Signature of the Franchise Agreement = Starting point
Infrastructure set up
Training at BBC Training Center
Operation set up + Localisation of concept
Pre-Opening on site training
D day minus 5
On going support & Audit
Living the contractual relationship
How long have the Belgian Beer Cafés been in business?
They have been created by AB InBev in 1998 and been successfully operated by independent owners ever since.
How many outlets currently exist and where are they located?
Currently there exist 60 Belgian Beer Cafe's in 18 countries. All outlets can be found on our website.
What are the plans for the future?
We want to keep on growing and continue our success story by sharing an authentic Belgian beer and food experience with customers in over 20 specifically chosen cosmopolitan cities across the world!
What sites or markets are currently available?
The following major cities are targeted either directly as a single unit franchise of AB InBev or as a sub-franchise of our master franchisee: Toronto, Beijing, Paris, Munich, Milan, Rome, Amsterdam, Brussels, Moscow, Zurich, London, Hong Kong, Mexico City, Seoul, Pusan, Barcelona, Bangkok and Istanbul.
What kind of agreement do you use?
We use a full fledge franchise agreement where you will receive professional support services from start to finish.